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Marketing to New Enthusiasts – Shawn Crews
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This week’s Arabian Horse Insider show focuses on how Arabians, Ltd has had such great success marketing the Arabian horse to those people who are new to our breed. Jeff interviews long time Arabian horse trainer and broker Shawn Crews of Arabians, Ltd. The survival of our breed depends in large part on our ability to expand the base of Arabian horse owners, Arabian horse breeders, and Arabian horse competitors, and Arabians, Ltd. had made a business – a very successful business – out of selling straight Egyptian horses to new clientele and to supporting that clientele with their full service management programs. Shawn provides valuable insight into how Arabians, Ltd conducts its marketing programs to new people with lots of tips on how we all can and should be doing the same.
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(average: 4.67 out of 5)
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It is hard to find someone with the work ethic like Shawn has. She is great to be around and always has a smile.